Speaker Representation: Frequently Asked Questions
How does See Agency choose its speakers? Founder & President Christa Haberstock answers questions about our roster, speaker management, and preparing for representation.
We occasionally add speakers when there is a fit for our roster and evidence of buyer demand. Because we keep our roster small, opportunities for representation are limited.
We represent professional keynote speakers whose programs address leadership, workplace culture, teamwork, resilience, performance, and technology.
Their backgrounds vary. What connects them is the ability to bring their experience or ideas into a room and give the audience something they can use.
An extraordinary résumé gets my attention. Then I want to see what happens after the introduction, when the speaker has the microphone.
I listen, watch their speaking footage, and picture where I would book them.
Who needs to hear this speaker? What would prompt a planner to recommend them? Does their delivery support their fee? What evidence is there that clients are buying and recommending their work?
I also consider whether our team can help grow their business. Signing someone means committing our time and putting our recommendation behind them.
We choose our roster based on who we can actively support.
Every speaker we add needs a clear place in our recommendations. We should be able to explain when to book them, who they connect with, and what they bring to the stage.
That is the goal, but representation does not guarantee bookings.
A manager can help position your programs, develop buyer relationships, respond to opportunities, and manage the business around your speaking.
Buyers still need a reason to choose you. Your speaking footage, client feedback, programs, and fee need to support that decision.
Be prepared to show:
- Speaking footage that lets a buyer assess your delivery.
- A clear explanation of who hires you and what they hire you for.
- Evidence of paid bookings and client feedback.
- Programs that connect your expertise to specific audience needs.
- A fee supported by your experience, delivery, and booking history.
A manager needs enough evidence to recommend you to someone who is spending a budget and answering to a committee.
Through Bookable Speakers™, I offer resources and advisory services that help speakers understand what buyers are seeing, where bookings are getting stuck, and what to fix first.
That work stands on its own. Becoming a Bookable Speakers client does not guarantee or purchase a place on the See Agency roster.
Representation remains a separate decision based on agency fit and buyer demand.
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