We grew crazy fast. We watched our speakers' bookings and fees increase by as much as 400% in their first year. Speakers were hyper-focused on getting more bookings. What Christa had learned over her 10 years as a top-producing speakers bureau agent helped them do exactly that.
The deep-dive speaker consulting version of a speaker management agency took flight. Removing barriers to bookings - appealing to what buyers really by increasing a speaker's 'bookability' - was our specialty. This became the secret sauce in the success of See Agency's roster over the years.
Another recovery period, and another opportunity for growth. In 2021 See Agency's Speaker Therapy division refocused on the new-normal breed of buyers. Speaker Therapy is co-creating the next generation of bookable speakers through unmatched brand congruence, configuration and clarity.
The speaking industry is saturated with hard-working, well-intended talent with compelling stories, relevant content, underwhelming materials and an average brand. The secret to speaker success contains a myriad of nuances, wrapped up in one totally made-up word: bookability.
The biggest barrier is, plain and simple, fear. If anything about your marketing materials incites insecurity in the buyer, you’ll be passed over. Instill confidence, remove all doubt of your excellence, and your bookability will increase, capturing the attention of buyers and making them wonder where you’ve been all their lives.
The quest for more bookings is lined with courses, coaches, and boot camps, oftentimes offered by fellow speakers who’ve blazed a trail in the speaking industry.
But rarely is that feedback coming from the people actually buying and selling talent.
As a management agency with decades on the frontlines of selling, we work every day with bureaus, planners, and buyers of all shapes and sizes on the hunt for talent. This means we know what they like, who they like, why they like it.
And what they hate.
We have the x-ray vision to see your business from every angle. We find where you are wasting your time and money. We examine how you are presenting yourself, and we find out how others are perceiving you. Then, we help you appeal to the buyer.
between who you are, what you’re presenting , and why planners need to hire you - the 3 'Ws' of bookability.
which reduces static around your messaging, clearing a path to more bookings on bigger stages at better fees.
and that you are headed in a good direction in the best way. Think "wheels no longer spinning in a ditch" confidence.
Speaker Therapy is See Agency's Consulting Division that works with professional speakers on making the marketing package buyer-friendly.
With weekly one-hour video calls over the span of 12 weeks, speakers receive hands-on practical and immediately applicable action items to improve their bookability.
While some things may take more time to implement, at the end of a three-month period speakers will have gained every practical tool they need to eliminate barriers to bookings. And those bookings clear the path to more bookings.
It's the start of a journey speakers will be on for a long time, and the map speakers can follow for their entire career.
The art and practice of guiding speakers to uncover their brand identity is what they call an 'inside job'. It's a short walk between "what do you speak about?" and "who are you at your core?" And this quickly creates an existential crisis best suited for someone with some therapy chops.
Yes. Speaker consulting at this level is for the rare breed of speaker who is truly committed to the success of their career. That said, you'll be hard-pressed to make a better investment. Don't just take it from us, see for yourself below.